Leading the design and build of a next-generation real estate platform from the ground up, shaping the architecture, the interface, and every decision in between.

Working closely with product and executive stakeholders to make sure the experience is as considered as the engineering behind it.

Building infrastructure that handles complex real estate data streams invisibly, so the front-end stays clean and the user never feels the weight of it.

Instilling a culture of craft across the team: rigorous reviews, thorough testing, and a shared commitment to shipping work that holds up.

Part of a tight-knit team reshaping how millions of Massachusetts residents interact with their government online, building interfaces that are clear, trustworthy, and deeply human.

Collaborating with designers in Figma to translate complex government information into experiences that feel simple to navigate.

Writing code that has to earn its place. On a platform this visible, quality isn't optional.

Integrating third-party systems and data sources so that the public-facing experience stays seamless regardless of what's happening underneath.

Maintaining rigorous testing practices across a large, multi-team codebase used by millions of people daily.

Reimagined the largest commercial vehicle marketplace in the world, transforming a slow, dated platform into a fluid, intuitive experience.

Brought a modern visual language and architecture to a product handling $250K in monthly transactions.

Built a smart search and discovery layer that surfaces the right vehicles based on what buyers are actually looking for, not just keyword matches.

Introduced automated vehicle descriptions that are accurate, consistent, and readable, removing the most tedious part of listing for sellers.

Worked closely with the design team to keep the interface evolving without breaking what already worked.

Built the invisible layer that lets high-end salons communicate with their clients effortlessly. Automated booking flows that feel like natural conversation, not software.

Designed and shipped the full stack: the scheduling logic, the messaging integrations, and the client-facing experience.

Connected WhatsApp and Instagram into a single coherent workflow so salon teams could manage everything from one place.

Shipped fast in an agile environment without sacrificing the reliability that service businesses depend on.

Founded and built a property intelligence platform from scratch. Conceived the product, assembled the team, and took it from idea to a venture-backed business at €3.2M valuation.

Designed and shipped a data API that became the engine powering 50+ real estate websites across Spain. Other people's products running on something I built.

Integrated intelligent property descriptions and market analysis, lifting the quality of every listing on the platform.

Built a personalized recommendation layer that learned from user behavior to surface properties people actually wanted to see.

Led a distributed team from early prototype to production, hiring, shipping, onboarding 300+ clients, and keeping everything running without a gap.

Built an orchestration system for home rentals that ran every property turnover on autopilot, cleaners scheduled, apartments refreshed, guests arriving to perfection.

Designed the product for both iOS and web, making sure the experience was as clean as the apartments it helped maintain.

Recruited and mentored a small team of fractional engineers, shaping the culture and quality bar from day one.

Achieved a successful exit.

Founded and grew a content and brand partnership studio from a Brooklyn kitchen table to a 5th Avenue office, building the culture, the roster, and the reputation.

Orchestrated creative campaigns for some of the world's most recognizable brands: Estée Lauder, Sephora, JetBlue, Amazon, Furla, ASOS, and more.

Brokered collaborations between global brands and the creators shaping culture online, before that was a well-understood playbook.

Led the full picture: product, partnerships, client strategy, P&L, and the vision that tied it all together.

Scaled to over $3M in revenue before a 2019 exit.